By Lyre's Spirit Co
20th May 2020
Finding a suitable gift for friends and relatives is never easy. So often, we default to the safe options that have broad appeal: A box of chocolates, a pot plant, or maybe a book voucher.
A bottle of wine may also figure on this hit list. Or a fine spirit, such as gin or whisky, if the recipient is that way inclined.
But with many continuing to reduce their alcohol consumption, these may not be the surefire hits they were in previous years.
Far from being a trend isolated to Instagram influencers, wellness is now a $4.2 trillion global industry, according to the Global Wellness Institute, having grown a remarkable 12.8 per cent annually over the last two years.
It's highly likely that you could be buying a gift for someone who has set themselves the goal of improving their physical and mental health in the year ahead.
That being the case, alcohol could be the last thing on their Christmas or birthday wishlist.
One thing that will never go out of fashion, however, is the desire to enjoy a delicious drink while socialising with friends.
They might be cutting out the booze, but that doesn't mean they need to miss out on all the enjoyable aspects associated with drinking occasions.
The good news is, spirits are now back in the reckoning as a thoughtful gift for your loved ones.
The Lyre's Non-Alcoholic Spirits range pays homage to 13 different spirits, delivering the exact same consumption experience, minus the alcohol.
Buying for a gin enthusiast? With the gift of Lyre's London Dry Spirit, they'll be able to enjoy a gin and tonic once again, without the associated after effects.
If you're feeling generous, package it with Lyre's Aperitif Rosso and Lyre's Italian Orange, and negroni cocktails will be back on the menu (the non-alcoholic kind).
Whisky fan in mind? Give them Lyre's American Malt if they're a bourbon lover.
Lucy, 33, received Lyre's Italian Orange in a gift hamper she received from girlfriends attending her recent baby shower.
"I've never been a big drinker, but I will admit I have really missed having a drink at the end of the day, since falling pregnant," she says.
"I used to enjoy a Campari and soda with fresh lime, so with Lyre's Italian Orange I can still make what is basically the same drink alcohol-free. I don't feel like I'm missing out so much."
Lyre's has the perfect gift for health-conscious spirits lovers, whatever their preferred tipple.
Treat them with a bottle, or leave the choice in their hands. Lyre's gift vouchers are available now.